Nov. 19, 1949

This Milwaukee newspaper ad features Rheiny with a corn cobb and a bird call whistle luring a turkey out of a tree.  The text says that Papa advises, "Offer the bird a can of Schlitz, every wise bird comes running for Schlitz." The ad also promotes a Fraunfelder radio program on Mondays, wednesdays and Fridays on Milwaukee radio station WTMJ. Click to Enlarge Photo.

Courtesy Erika "Fraunfelder" Williams

 October-November, 1949

This Milwaukee newspaper ad, which probably appeared in Fall, 1949, features Rheiny and Betty as football fans who try to shame their father into going to a game. "Papa loves football from his cozy chair in front of the television with a glass of Schlitz in his hand."  Click to Enlarge Photo

Courtesy Erika "Fraunfelder" Williams

 December, 1949

This ad commemorates the Christmas season with Ruthie, Rheiny, Betty and Papa singing while they decorate the tree. In the left hand corner is the music to the German yule song, "O Tannenbaum." Unlike the other ads, there is no reference to the Fraunfelder radio program which had apparently ended earlier that month after a five-month run.  Click to Enlarge Photo.

Courtesy Erika "Fraunfelder" Williams

Dec. 30, 1949, Milwaukee Journal

Betty's advice to Papa on writing a Christmas Letter: "Have a glass of Schlitz, Papa, you always think of something nice to say when you taste Schlitz."

July 30, 1949, Milwaukee Journal

Papa says, I can't tell you which beer will taste best to you but I can tell you that Schlitz tastes best to more people all over the world."

 October, 1949

Papa says, "Lots of people -including me - think Schlitz is the best-tasting beer in Milwaukee.  The whole world agrees with us. And why not? No other beer pleases as many people as Schlitz."   Click to Enlarge Photo.

Courtesy Erika "Fraunfelder" Williams

 August 13,1949 Milwaukee Journal
August 13, 1949 Milwaukee Sentinel
September, 1949

Papa says, "You see, its no accident that Schlitz is called 'The Beer that made Milwaukee Famous!' " Click to Enlarge Photo.

Courtesy Erika "Fraunfelder" Williams

Dec. 3, 1949, Milwaukee Sentinel

Papa says, "One of my Polish friends invites me to a wedding, but me oh my, it costs $8 to break a plate. Think nothing of it Papa, I say to myself. The beautiful bride brought me a bottle of Schlitz One taste of Schlitz and I am all smiles again."

Oct 8, 1949, Milwaukee Sentinel

Papa says, "When I'm working hard at rehearsal, they never take my picture but let me take a minute off to relax with a glass of Schlitz and." click," there is the man with the camera."

Oct. 29, 1949, Milwaukee Journal

Papa Fraunfelder's 55th Birthday is celebrated in this advertising. "Schlitz has had 100 birthdays and each one finds them with more friends," said Papa.

Sept. 10 1949, Milwaukee Journal

Papa says Schlitz pleases people the world over. It's no wonder they call it Schlitz, the beer that made Milwaukee famous."

Dec. 10, 1949, Milwaukee Journal
Dec. 10, 1949, Milwaukee Sentinel

Papa is smiling when he starts to make out his Christmas List.

Papa Fraunfelder heads the family in a merry Songfest.

Oct. 15, 1949   Milwaukee Journal
Oct. 15, 1949   Milwaukee Sentinel

Papa shown raiding the refrigerator for a sandwich and a can of Schlitz. (Mock up ad)

Dec. 17, 1949   Milwaukee Journal
Dec. 17, 1949   Milwaukee Sentinel

Papa shown putting his throbbing feet in a pail of hot water. . (Mock up ad)